How search Engines work?

Why is it so important to understand how search Engines Work?

Understanding how Google ranks online content helps you work on your SEO (Search Engine Optimization) and rank higher. Page rank is a measure of how important a web page is. When people search for a keyword, the top suggestions of SERP are those with high online authority with more reliable sources and more useful information.
Many businesses ‘ income depends on their visibility on Google Search Engines. So they need to know how search engines work and improve their position. It is a complex process to understand which sites rank higher and the reasons why. There is a set of rules that change frequently, that’s why you need to keep in touch with changes. We have explained some of the rules below.

Search Engine Goal

It would be easier for search engines to publish random ranking search results based only on searched keywords. In their earliest, they displayed those websites that contained searched keywords on their title. But the user didn’t want this result. That’s why Search engines sophisticated algorithms so the user gets precise and high-quality results. They only care that searchers get the results that best fit their needs.  If you own a website with great reliable content, that comes to hand to a lot of users, then Google pops it up on the Search Results Page.

So the search engine’s main concern is therefore how to make sure the results it delivers provide the most useful information for the consumer’s query. Before validating your keywords in the search box Google has done some preparation work. It has collected (crawling), validated (indexing), and ranking all the content online.

Website Crawlers

The first step in the search Engine Process is Crawling. It identifies all web pages online, crawls their content, collects all relevant information, and then indexes it.

Indexing

After crawls information, it understands what’s on each of them. In this important step, search engines determine the right webpage for the possible searched query. It will index the whole content. In this way, it will have a record of all possible web pages online, along with what’s on each of them. The index is the process of connecting the keywords, people search for, with the webpage that contains or explains this keyword. Since there are many web pages that cover the same topic google takes into consideration other factors to determine search results ranking. Search Engine developers have spent hours of hard work building an algorithm that uses a number of factors to validate and rank websites with the same content.

Ranking factors

There are many factors that search engines take into consideration when ranking websites. We have summarized some of them below.

1. Links are very important. Search Engines especially consider external links (links that point from a site to another), because they show that a website is linked to valuable, reliable content. your website will be of a higher authority if many other websites send visitors to your website using links among their text.
2. Website age – If your website is old then it has higher authority and trustworthiness, which means it will rank higher among others.
3. Keywords – Search engines detect search queries as text lines and determine if this keyphrase is part of one of the biggest groups, such as wellness, life, income, local information, adults, or question. After determining the first classification it makes a more specific classification.  They check if this searched keyword or their synonyms are in the website’s content and then display it to users.
4. Mobile usability – Google has been the first one that considers mobile usability as a ranking factor. your website should be desktop and mobile-friendly. Responsiveness can give you a competitive advantage at the same time it can harm you.
5. Page speed – when people search for something they need to access it as soon as possible. If your site is slow to load then they will leave and google will rank it lower.
6. Behavior data – Google tracks users’ behavior after they click a suggestion content. If they click on a result and then immediately leave the website this means the page didn’t provide what they were looking for. Otherwise, if they stay on a clicked page then this shows google that the website provides value.
7. Content analysis is related to users’ historical and environmental factors. They check its location, time, device, prior searches, and how often they have searched the same thing.
8. Display, Serch engines rank higher a website that has images, videos, articles organized and related to the keyphrase.

To sum up, ranking a website takes into consideration how search engines work. Among the above rules, there are many more on the backend that Google does not publish because they don’t want people to try to manipulate the results. Understanding this process is important in creating a smart optimizing strategy. Before creating an SEO strategy for your website you need to check your domain authority and position on Google Search.