SEMrush, a solid SEO strategy

A Solid SEO Strategy

It is very important to implement an SEO strategy on your new website. Even if you implement an existing website, improving its SEO is a key process in your online growing business. Below you can find the importance of SEMrush, a solid SEO strategy, and newly updated tactics you can use to boost your ranking.

Why use SEMrush?

We have chosen SEMrush as our main website analyzer. It offers a lot of tools that help you improve your online impact. Easy to use and understand. Committed to innovation, it offers more tools than its competitors. They tend to improve their tools continuously and venture into other digital marketing areas such as Content Marketing, Local SEO, Social Media, PPC, and more. SEMrush tactics and data processing improve parallel to the SEO industry. This kind of evolvement helps its clients use updated tools and strategies.

SEMrush Tools you should use to create a solid SEO strategy:

• Keyword Magic Tool

Google indexes your website by keywords or keyphrases, you use. Keeping that in mind, you should start your strategy by generating keywords. If you are short of ideas, what keywords best fit your business or website then use SEMrush’s Keyword Magic Tool. It enables you to find and develop a list of keywords or questions related to your content. To start, simply insert a keyword or keyphrase into the search bar and click the “search” button.

SEMrush’s Keyword Magic Tool gives you a table of results containing related search terms and keywords. this helps you find the proper keywords and expand your research and content.

• Topic Research

If you are concerned about how to create more content. SEMrush helps you generate more topics related to your main keywords. This is extremely helpful for marketers or content creators to do brainstorm about their content. Simply enter a topic in the search bar, and it will populate related subtopics, the top articles containing the topic, and ideas to include in your content.
SEMrush’s Topic Research tool results display information about questions being asked, such as “How to edit Wix SEO?” or “Is Wix free?”. This data categorizes the content and gives more information about the FAQ page. All topics that you discovered will help you create more relevant content.

If you are looking forward to creating a personal blog, Keyword Magic and Topic Research tools will help you get more post ideas and create more useful articles.

• Position Tracking

You can add your website to the position tracking box and get your website position on SERP when people search with a specific keyword. Users on a geographic location or on different device types. You should search for the keyword you aim to rank and compete with other websites. In this way, you can find where you are ranked and the improvements you need to do. This Tool not only shows your ranking position but also tracks Googles algorithm updates, new opportunities, and new competitors.

• Site Audit

  Content is the main element that needs to be optimized, but it needs a well-structured website to be published. Site Audit Tool checks your website for issues. Design issues such as broken links, duplicate content, optimized images, or Backend issues such as performance, code implementations, module updates, etc. These tools continuously monitor the site’s health and identify more opportunities to improve performance.

• Link Building

A good SEOs strategy is based on link building. It is important to generate more traffic to your website and this can be done by link building. SEMrush makes this process less time-consuming and much easier with the Link building tool. This tool creates a list of link-building options based on keywords and competitors you have.

At the same time, it provides a management interface to run a campaign. Having this tool in your SEMrush profile makes it easy to access. It also offers integration with Gmail and Google Search Console. Gets contact information of target websites. SEMrush will pull the website’s social media accounts, contact email addresses, and the location of the contact page. Basically, it gives all the contact information you need to create a connection.

You can send an email within SEMrush, select the email template, receiver.

Click the “Send and proceed to the next” button. If you sent the message manually, select “I have sent it manually” in the bottom right corner.

• Brand Monitoring

After you have sent your message, you can track your link-building process within the “Monitor” section. This will show you all the domains, you have contacted and their response.
Another useful tool SEMrush offers is the Brand Monitoring tool. IT allows you to track Brand Monitoring across the web. This is one of the easiest ways to get more links. You can simply contact a website and ask them to add your link and mention your brand. If you tend to do this process manually, it would be difficult and confusing. SEMrush helps you make it faster with no effort.

• Backlink Audit

But how can you audit your backlinks so they will not be penalized by Google? SEMrush provides you with another tool called Backlink Audit, which checks links quality, quantity, and importance. after getting its results you can decide to delete links, or ask other websites to delete your link on their websites.

This tool lists all your links and assigns a Toxic Score level between 0-100 (the lower the score, the more relevant the link). Below is an example of what that looks like. Your links are covered so your competitors won’t see and use them.

Make sure your link is bad and then click the blue “Delete” button, and select the “To Disavow” button. This will transfer the domain to the disavow section. From there, you can export the domains into a .txt file and submit them to Google’s Disavow Tool.
Be careful! Make sure your links are bad before deleting them. If you Disvow a relevant link then this will impact negatively your SEO strategy and site performance.

• Content Analyzer

It is important to have relevant articles on your website. Before creating new posts, start optimizing existing ones. SEMrush offers a Content Analyzer tool to evaluate your content performance on and off your site. It records social shares, backlinks, keyword ranking, and Google Analytics data. Navigate to the Content Analyzer tool and choose a page you want to analyze. It shows page content on a pop-up.


You can edit content, mark elements that need to be edited, or invite team members to edit.

This is a key process that without the Content Analyzer tool is way more difficult and time-consuming.

As a conclusion

It is very important to optimize your website so Google will rank you higher. Semrush helps you build a solid SEO strategy. Improve the website’s performance and content. You can use Semrush tools to find the proper keywords, generate a topic, compare to your competitors, and create or delete backlinks.