What is Paid traffic?

Paid traffic is the number of visitors that come to your site redirected by advertisements and promotions. Many platforms offer this kind of service including search engines, social media platforms, and media networks. One of the most common forms of paid traffic is Pay Per Click (PPC) advertising which utilizes Google Ads. Other types include Pay Per Acquisition (PPA) advertising, Cost per Thousand (CPM) impressions and banner advertisements.

You may know if as PPC (pay per click) or CPM (pay per thousand impressions, the “M” in CPM represents the Roman numeral for 1,000). Google Ads and Facebook are two of the most popular platforms, people use to generate paid traffic to websites. There are also many other sources.