What is SEO and Why is so important?

What is SEO?

SEO stays for “search engine optimization.” It is a set of technics used to build a website, so it can be easily found by search engine algorithm. Optimize your website content, text, and images. Use short simple sentences, repeat keywords, and their synonyms. In this way, Google can read, understand, categorize, index, and rank your website. There is a set of rules you can follow to optimize your website.

Why is it so important?

Have you ever asked yourself how does Google make the search among all the websites to give you a result in SERP (Search engine Results Page)? And the most important thing how does it rank the results.  First, it uses a complex algorithm sequence to assess site content, page elements, tags, and site availability, then it decides which websites are most relevant to a searcher’s query. Do you want to be first on the google search results page? You have to make sure the Google algorithm finds and recognizes your content. You have to create something that is not only readable but also is acceptable and understandable by Google’s crawlers. If robots cannot find your website then the chances you will rank are 0. This means none will find your website if they type e keyword on search engine input.

Depending on the CMS you are using you can find a way to insert keywords or SEO Tools. For example, WordPress comes with built-in functionality to satisfy those bots. The platform’s features literally guide the search engine through individual posts, pages, and categories, making it simple to collect information about your enterprise. Key SEO tools help you give organic searchers and Google what they’re looking for.

Make sure Google understands, indexes your content, and you will be on the first Google search results page. Use the Semrush SEO tool to get more information about your website position in real-time and SEO improvements you can make to rank higher.